new diapers for active seniors, at a park in Beijing

Elderly Chinese women model the new diapers for active seniors, at a park in Beijing on May 5, 2009. Cell phones with huge number pads, Internet sites with big characters: Chinese businesses are tailoring their products for a huge and largely unexplored niche market -- the elderly, as China has 143 million people aged over 60, with a combined annual income of 300 to 400 billion yuan (44-58 billion USD).